BY CATEGORY
Selected Work
Building visual identity through storytelling, and emotion through motion. I lead creative video teams and the formats they make - work built to move people, and to move the numbers.
I take sports productions from the first idea to the final delivered frame - currently as Executive Producer at Sports Illustrated FC, after seven years at 90min helping build its video department from the ground up.
Editorial, commercial and live studio production, with teams built across time zones - and hands-on when it counts: editing, motion design, DP'ing. Focused on social-first storytelling that drives growth, and on building teams that do their best work. Deep experience scaling video output for global audiences and delivering branded content for major partner brands.
Team building across time zones, editor and creator management, crew and freelancer coordination, budget ownership, editorial direction, stakeholder management, production strategy.
Sony (A7S III to FX9), Canon EOS, Panasonic GH series, Blackmagic studio cameras, gimbal work, rigging, 2-3 camera interview setups, lighting design, audio, run-and-gun, directing - able to own a shoot end to end across every role.
Premiere Pro, After Effects, motion graphics, brand identity, colour grading, visual storytelling, AI production tools and AI-assisted creative workflows.
YouTube, Instagram, Facebook, X, FAST TV, platform-native formats, format development, cross-platform content strategy, audience growth, monetisation.
“One person can walk in and record a four camera, hour long show.”
Jony Geron, speaking to Creative COW about the SI FC studio build